• Religion and the election of Barack Obama -- Barna's analysis

George Barna is an evangelical Christian pollster whose POV does not seem to sway his methodology or results. His post-election slice 'n dice is out. A nugget: Evangelicals chose their candidate on a different set of indicators than did other voters. When asked their primary reason for supporting the candidate they selected, 40% of evangelicals said it was because of the candidate's position on moral issues. Only 9% of other voters listed that as their driving reason. Other significant reasons for evangelical voters included their candidate's political experience (23%) and his character (15%).