• Jesus is Calling

I subscribed to something similar (and free) here in the USA about a year ago. It seems to have stopped, though. Maybe a pay model would work.

"Text 2 Christ (www.texttochrist.com) has introduced a far-reaching way to encourage youth to read their Bible daily by offering subscribers the ability to receive a new bible scripture every day directly to their cell phone."

For me, I just get my daily readings from ebible.org via email.