Jesus Still a Hollywood Power Player, Despite 'The Nativity Story' Bomb
A 13th-place opening weekend doesn't sound good to most studios, but for 20th Century Fox's new Christian division, FoxFaith, it has to sound great. The Ultimate Gift made over $1 million on only 814 screens, which should be encouraging for others in Hollywood still interested in cashing in on success of The Passion of the Christ. Since Mel Gibson's 2003 surprise smash hit about Good Friday, we've seen a flop with the story of Christmas, but there are plenty more holiday origins to bring to the big screen.
They've also begun work on Risen: The Story of the First Easter, told from Peter's perspective. That could be excellent if done well.
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