New Line's religious education is the latest effort by Hollywood to get in touch with the Christian market. The status of that moviegoing set climbed in the wake of Mel Gibson's "The Passion of the Christ," about the crucifixion, and Walt Disney Co.'s "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," which had underlying Christian themes. Twentieth Century Fox has launched FoxFaith, a theatrical and home-video distribution label for Christian films.

New Line Cinema, the company that made The Nativity Story, is hoping to make big money from Christian films.  It helps when you figure out what Christians want instead of just throwing something out there and saying, "Well, it's religious!"

• New Line Cinema jumps on the Jesus Film Bandwagon

Theological Category

• Media